“Making it available for free, for everyone to keep, during the first 24 hours – wouldn’t have been possible without this deal.” Epic consequencesĬlearly aware of the backlash the exclusivity deal might cause, Creative Assembly has pleaded with fans to keep their criticisms for the studio as a whole, and to not target individuals online.
The studio also outlined that without this deal, there's no way they could release the game for free when it releases on August 13. For Total War’s 20th birthday, that felt like an opportunity too good to pass up.” Secondly, Epic were paying for our players to have our latest release free on day one. First we’re at a time when we’re looking to invest more into the ongoing development of Total War this felt like an opportunity to really move the franchise forward by getting it in front of more people. “However, ultimately we considered two things. It was a difficult decision, and you can be assured that there were a lot of differing opinions in the studio, and a lot of discussions about it – which largely focused on what it would mean for you, the players. That’s not to say that we immediately signed on the dotted line, or that money was the only reason that we did this (it’s not!). “Epic approached us and asked if TROY could be an Epic exclusive, as part of a commercial deal.